Episode 52: Swati Narwal, Localization at Ingka Group
In this episode, we talk with Swati Narwal about her role as a Global Category Purchaser of Professional Services at Ingka Group, the biggest franchisee of IKEA. She also shares some insights into the translation processes at Ingka Group, how they transitioned to outsourcing most of the language services, and what some of the localization challenges are that they are facing as a franchise.
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