Episode 17: Anne-Marie Colliander Lind, Translation Industry Business Consultant
Anne-Marie Colliander Lind, CEO at Inkrea.se, shares how Language Service Providers can better sell their services to end clients, and how smaller LSPs can compete against bigger ones. Understanding that sales is a team effort and how to implement that is an essential part of her sales coaching. Is sales the new marketing? Or marketing the new sales?