Digital Transformation and Content

Digital Transformation and Content From sales reps to online product descriptions, the language we use when we speak to our customers helps them determine if our products and services are right for them. Customers want to know “Is this for me?” as quickly...
What exactly are we trying to say?

What exactly are we trying to say?

What exactly are we trying to say? For enterprises with employees scattered around different countries and continents, language is often a challenge.  Corporate policies may indicate that the official language is the one spoken at headquarters, but the fact is not all...

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