What can localizers learn from the assignment of KPIs in marketing When we say “assign KPIs,” we mean giving a KPI to a team or team member and making them responsible for improving it. KPIs in localization is officially a thing. We hosted a much-hyped panel...
Ultimate Guide to Multilingual Social Media 2019 Did you know that 72% of consumers said they would be more likely to buy a product if information for it was written in their own language?Well, nowadays, social media is a big part of how companies interact with...
Buyers’ Guide: How To Find the Best Translation Management System Today Here we go again. It’s the end of the year. Most people think of snow, Christmas gifts, and having a good time at home with their families. But for others, it means compiling...
How To Behave And Market Yourself Online Is Social Media Replacing Traditional Media? Social media channels are increasingly replacing traditional marketing channels, such as TV and newspaper. For online professionals, social media channels are important marketing...
Multilingual Content Marketing for Beginners What is your plan to publicize this multilingual content? We’re going with a horse-cart analogy here. If you haven’t jumped into multilingual content marketing before, you might think that your content is a...
Glocalization: How Brands Stay Globally And Locally Relevant When you are a company that wants to go global, the challenge of touching the hearts of your international consumers becomes real. Being able to balance your global feel and identity while trying to seduce...
